ABSTRACT
The relevance of sustainable tourism policies that aim to balance the positive and negative impacts of tourism has become particularly evident during the COVID-19 crisis, which has shown the need for more research on the impact of crises on tourism policy. The findings of this study are based on twenty-four in-depth interviews with tourism organisations responsible for tourism policy development across the globe, showing that policymakers are (1) aware of the relevance of the development of sustainable tourism during the crisis, (2) agendas such as strategies for sustainable tourism are being developed and policies do translate into (3) measures related to environmental, economic, socio-cultural and community instruments. This study carries value for the development of sustainable tourism research following the theory on the penetration of environmental awareness and also informs about the variation in sustainable tourism policies in different countries and across continents.